What's In The News

Signs - a key element in promoting your business

Your sign is an integral part of your advertising and promotion program along with the other media such as television, radio, newspapers, magazines, and advertising hoardings.

How effective is signage?

There are six basic criteria used to judge the effectiveness of these advertising media:

1. Coverage of the trade area

2. Repetition of a message

3. Readership of a message

4. Cost per thousand exposures of a message.

5. Availability

6. Ease of use.

How do how signs measure up to the above criteria?

1.  Signs are local to your business. Signs do not waste resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live, work and do business in your local area.

2.  Signs are always on the job repeating your message to potential customers. Your premises and vehicle signs communicate to potential customers twenty four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your establishment or vehicle they see your sign. Repetition of the message helps them remember your business.

3.  Nearly everyone reads signs. Signs are practical to use; everyone is used to looking at signs and using signs, even small children. Studies have shown that people read and remember what is on signs. When special items are displayed, sales increase.

4.  Signs are inexpensive. When compared to the cost of advertising in some other media, signs are inexpensive. The cost-per-thousand-exposures for various media in a given type of community is maximised with signs.

5.  Signs are available to each and every business owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and can be used however you please.

6.  Signs are easy to use. No special skills or resources are needed to operate or maintain a sign, once it has been made and installed.


Latest latex printing technology from HP

Signarama Thames Valley uses the HP Latex Ink Technology to produce a wide range of stunning graphics without sacrificing quality or durability. From trade show signage, exhibition graphics, point-of-purchase displays and wall murals inside to banners, light boxes, vehicle graphics, billboards and building wraps outside, our HP latex ink printer is at the core of our activities.

We can
  • Print on a wide range of media – covering industry standard vinyl, low-cost, uncoated papers, as well as HP recyclable media – making your banners truly recyclable
  • Produce durable scratch, smudge and water resistant prints with an outdoor display permanence of up to 3 years unlaminated (up to 5 years laminated); or indoors up to 5 years unlaminated (up to 10 years laminated)
  • Produce odourless prints that are dry and ready to use straight from the printer eliminating production delays, saving customers time and money
  • Produce indoor prints with health related environmental accreditation, e.g. prints on HP PVC-free wallpaper are GREENGUARD Children and Schools Certified in the USA and meet AgBB criteria in Germany